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chapter 4 reflection

February 14, 2013

In this chapter I learned about the marketing environment . i always here people refer to generation x and generation y but I never really understood which people that included. i never thought, as I am going into business for myself, about really looking at each generation and getting into their heads so to speak.  the other thing I though was interesting was not only the country culture but the regional culture. I knew that in parts of Africa that traditions and customs range from village to village and what is acceptable in one might not be acceptable in the next. But I never linked it to marketing


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