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chapter 15 reflection

April 21, 2013

In this chapter I learned the different types of distribution intensity, intensive, exclusive, and selective distribution and how they help  manufactures to decide which stores will sell their products. I also learned that the classification of food retailers is based on the amount of square footage and the number of SKU’s that they have. I also learned the difference between general merchandise retailers. that department stores are retailers that carry a wide variety and deep assortment of merchandise where as Specialty stores concentrate on a limited selection. I also learned the benefits of stores vs internet or multichannel retailing like in a store you can touch and see the product, you can ask questions and get them answered right there and you get instant gratification because you can use the product right away. The advantages of the internet are lower cost, wide variety, and you can do it from the conveyance of your home.


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