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chapter 16 reflection

April 25, 2013

In this chapter I learned the importance of  preparing an IMC program. I learned that you have to continually monitor how your marketing is being interpreted through the feedback loop and web tracking software. I also learned the communications process from the sender (who be the company) to the transmitter(who would be the advertising company) to the encoding( which would be how the ad is presented) to the communication channel ( which would be how it is advertised) to the receiver(who is the person that reads it) to how it is decoded( which is how the reader interprets it for themselves)


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