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chapter 17 reflection

May 5, 2013

In this chapter I learned about advertising, what type of media you want to use, identifying your target audience, and developing an advertising plan. weather to use a push or pull strategy. I also learned at what stage you want to use the types of advertising. Like informative advertising is used for new products, Persuasive advertising is used in the growth stage of a product, and reminder advertising is when a product is in the decline stage. I learned about the different types of advertising appeals informative and emotional . I learned about how Puffery is a boarder line on false advertising. I also learned about sales promotions and how coupons, deals, contests, and sweepstakes work. The only question I have concerning sweepstakes is why don’t they require the agencies to post who won the sweepstakes


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